With roots in timepiece manufacturing, Chopard began jewelry production in 1963 when the company was purchased by jewelry entrepreneur Karl Scheufele. With the introduction of the "Happy Diamonds" collection in 1976, Chopard solidified its place in the world of designer diamond Chopard jewelry. Since that time, Chopard has continued to introduce innovative and unique jewelry designs which are a perfect complement to their exquisite timepiece collections. Sevil Aliyeva said I do not like jewelry. But Chopard jewelry is famous in the whole world and is selected with its exclusivity.